Rolex and Tapper's Jewelry history

Name	Provider	Purpose	Expiration
rlx-consent	Rolex	Adobe Analytics and Content Square	1 Year

Rolex
Rolex History

Luxury interior featuring modern wood-paneled walls, emerald green upholstered furniture, and watch photography artwork. White desk with Rolex branding, orchid decoration, and indirect LED lighting create an elegant retail environment.

The History of Rolex at
Tapper's Jewelry

For over 45 years, Tapper's Jewelry has been Metro-Detroit's leading family owned and operated luxury retail jeweler. When Howard Tapper opened the doors in 1977, he was driven by a passion for service to his guests. The passion for service and excellence that Tapper's was founded on, is what allows Tapper's Jewelry to hold the title of Official Rolex Jeweler. Tapper's is proud to offer our guests a large selection of Rolex timepieces. Visit Tapper's to begin your Rolex timepiece journey.

Vintage black and white portrait of two well-dressed businessmen wearing suits with boutonnières, one with a mustache and one with a beard, standing together in formal photography style

1977 — The Beginning of Our Story

Howard Tapper, found the location for what would be his first store in Southfield, Michigan. He sketched the design on the back of a napkin and withdrew his life savings. But it wasn’t enough. He turned to friends and family, but he was still short. He had one more prized possession that he could sell: the Cutlass. With his wife Susan and mother-in-law Trudy by his side, Howard opened Tapper’s Jewelry on May 7, 1977. A few months later his brother and sister, Steven and Barbara Tapper, joined him, and from there the rest is history.

Jewelry store interior with artistic painted ceiling featuring swirling patterns in blue, brown, and gold. Octagonal glass display cases showcase jewelry beneath ornate ceiling design and modern lighting fixtures.

1994 — Flagship Location Opens

Tapper's opens its flagship location in West Bloomfield, Michigan.

Vintage photograph of three businessmen in suits engaged in conversation near a Rolex display, with one wearing glasses and a light blue tie, captured in warm lighting tones.

1997 – First Rolex

Tapper's sells their first Rolex timepiece in August 1997.

2007 — Tapper’s Second Location Opens

Tapper's second location opens at Twelve Oaks Mall in Novi, MI. Twelve Oaks Mall is a premier shopping destination for Western Oakland county.

Exterior view of Tappers jewelry store entrance in a mall, featuring glass storefront with illuminated signage, display cases, and elegant floral decorations.

2010 — Tapper’s Third Location Opens

Tapper's opens its third location at Somerset Collection in Troy, MI. The Somerset Collection is a super regional, luxury shopping mall, located in Metro-Detroit featuring more than 180 specialty stores.

2017 — Rolex Shop-in-Shop Opens

Tapper's renovates the Somerset Collection location and opens the first Rolex shop-in-shop in Michigan. The Rolex shop-in-shop features over 700 sq ft of dedicated shopping space and a Rolex Plaque Certified Service Center.

Three business executives posing with an Instore Magazine award plaque, featuring retail leaders in business attire - one wearing a light blue cardigan, one in a plaid blazer holding the award, and one in a white dress shirt.

2018 — Coolest Store

Tapper's Somerset Collection wins 2nd place for Instore Magazine's 17th Annual America's Coolest Stores contest.

2020 — Tapper’s Renovates West Bloomfield Flagship Location

Tapper's renovates flagship store and corporate offices at West Bloomfield and adds a state-of-the-art Rolex corner featuring a Rolex Plaque Certified Service Center.

2023 – Tapper’s Opens First Free Standing Location in Novi

Tapper’s opens the first freestanding store, with over
10,000 square-feet across two floors, on the corner of 8 Mile and Haggerty in Novi, MI. The Rolex shop-in-shop features over 1,400 sq ft of dedicated shopping space and a Rolex Plaque Certified Service Center.